AN INVESTIGATION INTO THE IMPACT OF PODCASTS ON THE CURRENT MEDIA CONSUMPTION HABITS OF NIGERIAN TERTIARY INSTITUTION STUDENTS: A STUDY OF LAGOS STATE UNIVERSITY STUDENTS

ABSTRACT: The objective of this study was to examine how podcasts affect the media consumption habits of students in Nigerian tertiary institutions. The focus was specifically on students attending Lagos State University. The study aimed to examine students' awareness of Podcast media, analyse the motivations behind students' consumption of Podcast programmes, compare students' preferences for Podcasts with other types of programmes, and evaluate the influence of Podcasts on contemporary media consumption patterns. To achieve our objectives, we implemented a survey research design and utilised the convenience sampling method to recruit a total of 200 students. The recruitment process consisted of selecting students who were both available and willing to participate in the survey. The findings of the study suggest that students at Lagos State University possess a significant level of understanding regarding podcasts. Students are motivated to participate in podcasts for several reasons. Firstly, they are able to connect with the topics being discussed, finding them relatable and relevant to their own lives. Additionally, they may be drawn to podcasts due to their admiration for the host or guest, appreciating their expertise or unique perspective. Furthermore, the influence of their peers can play a role, as students may be encouraged to listen to podcasts that their friends recommend. Lastly, the engaging presentation style of a podcast can captivate students, making it an appealing medium for learning and entertainment. The findings also revealed that students at Lagos State University have a strong preference for Podcasts over other available media options. The podcast medium has greatly influenced how students consume media. This is mainly because of its exceptional flexibility in delivering information and education, convenient accessibility, and wide variety of content.

TABLE OF CONTENTS

ABSTRACT

CHAPTER ONE

INTRODUCTION

1.1 Background Of The Study

1.2 Problem Statement

1.3 Study Objectives

1.4 Significance Of The Study

1.5 Study Questions/Hypotheses

1.6 Scope And Limitation Of The Study

1.7 Definition Of Terms

CHAPTER TWO

REVIEW OF RELATED AND RELEVANT LITERATURE

2.1 Introduction

2.2 Conceptual Clarifications

2.3 Theoretical Studies

2.4 Empirical Studies

CHAPTER THREE

RESEARCH METHODLOGY

3.1 Research Design

3.2 Study Area

3.3 Sources Of Data

3.4 Population Of The Study

3.5 Sample Size Determination

3.6 Instrumentation

3.7 Reliability And Validity Of Instrument

3.8 Method Of Data Analysis

CHAPTER FOUR

DATA PRESENATATION, ANALYSIS AND INTERPRETATION

4.1 Data Presentation

4.2 Data Analysis

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 Summary

5.2 Conclusion

5.3 Recommendation

REFERENCES

APPENDIX